Ad reveals 17 sugar cubes in cola

A hard-hitting ad campaign will expose ‘hidden nasties’ in everyday foods as a survey revealed 50% of people were unaware there are 11 lumps of sugar in a can of cola

The ground-breaking new campaign helping people to be ‘food smart’ is launched today by public health minister Anna Soubry.

Graphic new advertising from Change4Life reveals a shocking 17 sugar cubes in a bottle of cola and more than a wine glass of fat in a large pizza.

The Change4Life adverts, which are made by Aardman, the creators of Wallace and Gromit, has joined forces with a range of food manufacturers and ITV to host the first ever health-focused ad break.

The ‘ad takeover’, which will aired 7 January during prime-time in Coronation Street, marks the launch of a new year healthy eating drive and will feature ads from Asda, Quorn, Uncle Ben’s, the Co-Operative Food and Cravendale.

The unique ad slot is the centrepiece of the campaign that encourages the public to think about the ‘hidden nasties’ in everyday foods so they can better manage the amount of salt, fat and sugar in their diets.